Not everyone needs to be talking to customers

As soon as I started talking to different teams, I realized my superpower. A lot of engineers only trust other engineers. Just like finance people only trust finance people. People like people who think like them. So engineers often keep their distance from sales, marketing, creative—all the functions that are soft, squishy. It’s just like how many

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When I first went to work at Microsoft, there was a person on my team who decided it would be useful—it would get him some notoriety internally—if he wrote a weekly email summarizing Microsoft's competitors. We were the Excel team, so it was really the spreadsheet competitors, Lotus and Borland—what they were doing and what was new and what feature

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