one expert who can talk about each of these topics: Strategy Start by talking to the Decider. If the Decider is not going to be in the sprint the whole time, be sure she joins you on Monday afternoon. Some useful questions to ask: “What will make this project a success?” “What’s our unique advantage or opportunity?” “What’s the biggest risk?” Voice

Everybody has internal customers—people they need to deliver to. App designers, for example, create designs for engineers to implement.

great products require an intense collaboration with design and engineering to solve real problems for your users and customers,