added by Atmos Black · updated 3mo ago
Non-Coercive Marketing: A Manifesto
Create invitations, not ultimatums
from Non-Coercive Marketing: A Manifesto by rob hardy 🦌
Atmos Black added 3mo ago
Surrender control, and embrace emergence
from Non-Coercive Marketing: A Manifesto by rob hardy 🦌
Atmos Black added 3mo ago
Cede authority
from Non-Coercive Marketing: A Manifesto by rob hardy 🦌
Atmos Black added 3mo ago
Tell the truth, even when it's scary
from Non-Coercive Marketing: A Manifesto by rob hardy 🦌
Atmos Black added 3mo ago
As non-coercive marketers, we don't agitate insecurities or spin up new ones to make the sale. We strive to see the inherent enoughness of everyone, and speak directly to that part. That's at the core of how we enable empowered decisions—by speaking to people as if they are already enough , and giving them the time and space to start trusting that
... See morefrom Non-Coercive Marketing: A Manifesto by rob hardy 🦌
Atmos Black added 3mo ago
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But beneath the surface, non-coercive marketing is a trojan horse, designed to regenerate trust, connection, and empowerment in a world where all three are increasingly scarce.
from Non-Coercive Marketing: A Manifesto by rob hardy 🦌
Atmos Black added 3mo ago
Non-coercive marketing places full authority and trust in people. It creates the conditions under which they can make empowered decisions for themselves, and do so in their own time. It doesn't seek to persuade, manipulate, or pester people into a decision that's already been made for them. It merely opens new doors, tells the truth about what's be
... See morefrom Non-Coercive Marketing: A Manifesto by rob hardy 🦌
Atmos Black added 3mo ago
This is why I increasingly center my work around ideas like Deep Okayness. The more we turn our attention inward, and start unwinding the ways we're at war with ourselves, the more non-coercive marketing becomes natural and intuitive.
from Non-Coercive Marketing: A Manifesto by rob hardy 🦌
Atmos Black added 3mo ago
Non-coercive marketing is about creating customers who are both aligned and empowered . An aligned customer is someone who is delighted to have done business with you . It's likely they could have purchased something similar elsewhere, but because of their interactions with your marketing, they feel a sense of connection, resonance, or even belongi
... See morefrom Non-Coercive Marketing: A Manifesto by rob hardy 🦌
Atmos Black added 3mo ago