No Meetings, No Deadlines, No Full-Time Employees

• Working with friends


• Small core team (<10 people)


• Remote-first


• Asynchronous communication


• Very few meetings


• No managers or PMs


• Transparent decision-making


• Profit-sharing among the team


• Annual liquidity windows for equity


• No institutional investors


• No required work hours; everyone is responsible for their own tasks


• Focus on creating high-quality produc

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The most important question for me is, "How do I want to spend my days?" And the answer is: I want to spend my time thinking, creating, and ideating with a small group of people to build a beautiful, creative, values-aligned business. I am not interested in 14-hour work days, back-to-back meetings that deplete my energy, can’t catch a breath to-do ... See more

Our “small giants” approach optimized for mojo over growth. We wanted a small, talent-dense team with a focus on craft, autonomy, and quality of life for all team members. We banished the term “founder” in favor of “partner” and tried to be transparent with all business matters across the team.

We took some capital from investors in order to invest ... See more

Instead, I stopped trying to fit myself and Every into an old model of what a founder, software startup, or media company needs to look like. Those are all old ideas, from an older context. They can be useful when needed. But they’re dry and dead.

I’ve just tried to be honest about who I am, what I want, and what I believe to be true about the littl... See more

Because big businesses aren’t built on gimmicks. You can blitz your way through Sand Hill Road and spike up the App Store charts on gimmicks, but you can’t actually use them to replace Gmail, or Salesforce, or Instagram, or Instagram, or Instagram, or Instagram. Even seemingly instant successes can’t become lasting companies without putting in the ... See more

“The majority of companies don’t work in the way we do, which leads to fewer people with these kinds of skills. A conventional interview process, often modeled by large companies, doesn’t account for this. It’s challenging to assess in interviews if someone is truly a builder, has good taste and judgment, can take initiative, and approaches problem... See more

I'm drawn to the idea of building a "Calm" Company: • Sustainable growth • Working with friends • Small core team (<10 people) • Remote-first • No fixed work hours • Asynchronous communication • Very few meetings • No managers or PMs • Transparent decision-making • Profit-sharing among the team • Annual equity liquidity windows • Purpose-driven • ... See more