Young consumers are resisting all kinds of categorisation when it comes to fashion retail and marketing, according to research from @BainandCompany and @Depop. Gen Z want brands to offer them gender fluid merchandising, physical and digital activations, resale and retail in one place. How can brands successfully reach... See more

Gentle Monster opens the doors of HAUS NOWHERE Seoul, a new immersive flagship conceived under the theme The Future Returned. The space imagines a fictional universe where monumental mechanical structures merge past and future, transforming the store into an experiential landscape rather than a retail space. Visitors are invited to explore vast... See more