never badmouth your competition. it makes you look insecure.
Saved by sari and
never badmouth your competition. it makes you look insecure.
Many companies avoid talking about competitors because they don’t want to be seen as bad-mouthing the competition, which only makes them look bad.
April Dunford • Sales Pitch: How to Craft a Story to Stand Out and Win
To attack a rival is never good advertising. Don’t point out others’ faults. It is not permitted in the best mediums. It is never good policy. The selfish purpose is apparent. It looks unfair, not sporty.
Claude C. Hopkins • Scientific Advertising
Simply put, you should never make a negative comment about your V/I counterpart to anyone in the organization—ever.
Mark C. Winters • Rocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business
“At both Viaweb and YC, every minute I spent thinking about competitors was, in retrospect, a minute wasted... It's exceptionally rare for startups to be killed by competitors — so rare that you can almost discount the possibility... Inexperienced founders usually give competitors more credit than they deserve. Whether you succeed depends far more
... See moresari added
Don’t badmouth: Assign responsibility, never blame. Say nothing behind another’s back you’d be unwilling to say, in exactly the same tone and language, to his face.
A list of 25 Principles of Adult Behavior by John Perry Barlow
sari added
Knowing your biggest competition isn’t other brands in the category; it’s indifference. And realizing that criticism is just a form of caring.
Kevin Lynch • I was axed as Oatly's creative director - here are 5 arguably useful lessons
Brandy Cerne and added
You should compete against what someone else could be doing, not just what you can see people doing.”
Lenny Rachitsky • Business Building - A collection on Sublime
lisa and added
Your brand should welcome healthy competition. It often brings more customers into the category.