Sales Pitch: How to Craft a Story to Stand Out and Win

Loved: How to Rethink Marketing for Tech Products (Silicon Valley Product Group)

Martina Lauchengco

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Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It

April Dunford • 2 highlights

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Simple Marketing For Smart People: The One Question You Need to Win Customers without Gimmicks, Hype, or Hard Selling

Billy Broas

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The Personal MBA: Master the Art of Business

Josh Kaufman

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INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)

Marty Cagan • 1 highlight

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Convert!: Designing Web Sites to Increase Traffic and Conversion

Ben Hunt

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Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers (Collins Business Essentials)

Geoffrey A. Moore • 1 highlight

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The Arc Product-Market Fit Framework

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