never badmouth your competition. it makes you look insecure.
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never badmouth your competition. it makes you look insecure.
Many companies avoid talking about competitors because they don’t want to be seen as bad-mouthing the competition, which only makes them look bad.
April Dunford • Sales Pitch: How to Craft a Story to Stand Out and Win
To attack a rival is never good advertising. Don’t point out others’ faults. It is not permitted in the best mediums. It is never good policy. The selfish purpose is apparent. It looks unfair, not sporty.
Claude C. Hopkins • Scientific Advertising
When you find an edge, shut up about it because talking invites competition and competition destroys profits
📝The Magic of Stem Cells, The Emperors of Rome, Huberman on Happiness, Micky Malka, David Senra and Danny Hillis (Free)
Simply put, you should never make a negative comment about your V/I counterpart to anyone in the organization—ever.
Mark C. Winters • Rocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business
“At both Viaweb and YC, every minute I spent thinking about competitors was, in retrospect, a minute wasted... It's exceptionally rare for startups to be killed by competitors — so rare that you can almost discount the possibility... Inexperienced founders usually give competitors more credit than they deserve. Whether you succeed depends far more
... See moreDon’t badmouth: Assign responsibility, never blame. Say nothing behind another’s back you’d be unwilling to say, in exactly the same tone and language, to his face.