never badmouth your competition. it makes you look insecure.
Saved by sari and
never badmouth your competition. it makes you look insecure.
Of course, we should also keep in mind "do not compete for the sake of competition". Sometimes, after a prolonged period of competition, the only goal becomes simply beating the competitor. For example, in the Microsoft-Google competition, Microsoft for a long time saw defeating Google as its goal, and invested heavily in search. It wasn't until a
... See moreZhang Yiming • Zhang Yiming’s Last Speech: Part II
If you forget about your competition, you're forced to focus on your business, which is to innovate, skew value, and win over the minds of your customers. And when you fill needs, and your army of customers grows, something suddenly happens: Everyone follows you.
MJ DeMarco • The Millionaire Fastlane: Crack the Code to Wealth and Live Rich for a Lifetime
They hear us talking about how great our business is and start wondering if we’re competing with them for scarce resources.
Donald Miller • Building a StoryBrand: Clarify Your Message So Customers Will Listen
On an individual level, however, it’s absolutely critical that you know who you’re competing with and why, that you have a clear sense of the space you’re in.
Ryan Holiday • Ego is the Enemy: The Fight to Master Our Greatest Opponent
Think of your competition as “approaches to the problem” rather than individual companies.