Why Retention Is The Silent Killer: 1. To properly understand the impact of retention and prioritize initiatives you need to take a long-term view - and that often conflicts with most teams’ short term goals. 2. Retention metrics are easy to mis-define and can lead teams in the wrong direction when defined incorrectly. 3. A healthy business i
... See moreBrian Balfour • Why Retention Is The Silent Killer
“Plot the % active users over time (for various cohorts) to create a retention curve. If it flattens off at some point, you have probably found product/market fit for some market or audience.
— Brian Balfour
Lenny's Newsletter • How to know if you've got product-market fit
As a rough benchmark for evaluating startups at Andreessen Horowitz, I often look for a minimum baseline of 60 percent retention after day 1, 30 percent after day 7, and 15 percent at day 30, where the curve eventually levels out. It’s usually only the networked products that can exceed these numbers. That’s because networked products are unique in
... See moreAndrew Chen • The Cold Start Problem: How to Start and Scale Network Effects
Lagging indicators like 90-day retention make it hard to measure the impact of fast experiment cycles.
Teresa Torres • Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value
Retention measures breadth - the percentage of users who are still active in a given time period. But it doesn’t answer the critical question - how active are they within that time period?
Brian Balfour • Why Retention Is The Silent Killer
#ExplosiveGrowthTip 48: Growth without retention is worthless. However, retention without growth is a problem any entrepreneur should love to have, because it means people love the product. Do you know what your one-day and thirty-day retention is?