Explosive Growth: A Few Things I Learned While Growing My Startup To 100 Million Users & Losing $78 Million
Cliff Lerneramazon.com
Explosive Growth: A Few Things I Learned While Growing My Startup To 100 Million Users & Losing $78 Million
Birthday Donations. As we grew, it became difficult to acknowledge birthdays on an individual basis, and it was also challenging to find a convenient time to gather everyone together for cake. Still, we wanted to continue celebrating employee birthdays, so we came up with the cool idea of offering employees $100 to donate to the charity of their ch
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The best people need to be working on the biggest opportunities, not the biggest problems. With our core product driving 100 percent of the revenues, yet in serious decline, it was counter-intuitive to take our best people away from it. However, if we hadn’t done that, the…
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Cliff Lerner • Explosive Growth: A Few Things I Learned While Growing My Startup To 100 Million Users & Losing $78 Million
A Warm Welcome for New Employees. They say first impressions mean everything, so we wanted to make sure new employees went home smiling (rather than stressing) on their first day. We’d have funny balloons waiting for them at their desk, give them a small bottle of our custom-labeled champagne to celebrate their arrival, and introduce them to a “bud
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The Culture Club. I put together a group of some of the most creative and enthusiastic employees specifically for the purpose of working on culture-related activities. We’d meet regularly, and new and creative activities (like the ones on this list) would emerge every time. We called ourselves the “Culture…
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Cliff Lerner • Explosive Growth: A Few Things I Learned While Growing My Startup To 100 Million Users & Losing $78 Million
#ExplosiveGrowthTip 69: When creating a new product, create a separate account with funds earmarked exclusively for the new initiative. Do you have…
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Cliff Lerner • Explosive Growth: A Few Things I Learned While Growing My Startup To 100 Million Users & Losing $78 Million
#ExplosiveGrowthTip 68: Are your most talented people working on the biggest opportunities…
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Cliff Lerner • Explosive Growth: A Few Things I Learned While Growing My Startup To 100 Million Users & Losing $78 Million
Generally, one, thirty, ninety, and 360-day data should be sufficient to gauge retention rates, but it’s still important to discover why users keep coming back.
Cliff Lerner • Explosive Growth: A Few Things I Learned While Growing My Startup To 100 Million Users & Losing $78 Million
That functionality became one part of a unique three-part grading system that assigned a traditional letter grade (A-F) based on three aspects of a user’s membership—profile, messaging, and peer review.
Cliff Lerner • Explosive Growth: A Few Things I Learned While Growing My Startup To 100 Million Users & Losing $78 Million
#ExplosiveGrowthTip 78: Find a fun and positive way to include your targeted blogs or influencers into a data story. They just may connect with you on it!
Cliff Lerner • Explosive Growth: A Few Things I Learned While Growing My Startup To 100 Million Users & Losing $78 Million
“Not all viral loops are created equally. Some are more effective than others. The effectiveness of the viral loop is measured by its K-factor. The K-factor measures how many additional users the original user will bring in when they sign up for the product. For example, if someone says their K-factor is 0.5, that means one new user will be brought
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