
Saved by muizz
✨Metaphors We Build By
Saved by muizz
New metaphors are mostly structural.
Powerful metaphors create the frameworks for powerful transformation processes, but only if they have that integrity.
may be based on similarities that arise out of orientational and ontological metaphors.
Ontological metaphors also make similarities possible.
literal expressions ("He has constructed a theory") and imaginative expressions ("His theory is covered with gargoyles") can be instances of the same general metaphor (THEORIES ARE BUILDINGS).