Marketing is about making soulful bets. If you’re not purchasing cosmic lottery tickets somewhere you’ll never rise above the noise.
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Marketing is about making soulful bets. If you’re not purchasing cosmic lottery tickets somewhere you’ll never rise above the noise.
Instead of saying “You can choose anyone, and we’re anyone,” the marketer can begin with an audience worth serving, begin with their needs and wants and dreams, and then build something for that audience. This involves going to extremes. Finding an edge. Standing for something, not everything. The method: draw a simple XY grid. Every available alte
... See moreSeth Godin • This is Marketing: You Can’t Be Seen Until You Learn To See
In the act of creativity, being careful
guarantees sameness and mediocrity, which
means your work will be invisible.
Better to be reckless than careful.
Better to be bold than safe.
Better to have your work seen and remembered,
or you’ve struck out.
There is no middle ground
George Lois • Damn Good Advice
What is your new category and why is it different? The idea here is to educate readers on how this new category is nothing like other nearby categories.