Marketing is about making soulful bets. If you’re not purchasing cosmic lottery tickets somewhere you’ll never rise above the noise.
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Marketing is about making soulful bets. If you’re not purchasing cosmic lottery tickets somewhere you’ll never rise above the noise.
I believe media buying will be commoditized fast, while creativity and narrative strategy will be the real moat. T
You can no longer get away with simply stating a powerful benefit in the headline. Every good, experienced marketer does that.
No, if you want to get your promotion read, it needs to be anchored in a strong, unique and compelling Big Idea. Keep those three keywords in mind. Strong, unique and compelling.
A Big Idea has to give the reader something th... See more
No, if you want to get your promotion read, it needs to be anchored in a strong, unique and compelling Big Idea. Keep those three keywords in mind. Strong, unique and compelling.
A Big Idea has to give the reader something th... See more
If you do, you’ll certainly be choosing a crowded quadrant. And without the magic of advertising, it’s very difficult to grow in a quadrant that’s crowded. Your customer doesn’t know what to do, so he does nothing. The alternative is to build your own quadrant. To find two axes that have been overlooked. To build a story, a true story, that keeps y
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