Marketing is about making soulful bets. If you’re not purchasing cosmic lottery tickets somewhere you’ll never rise above the noise.
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Marketing is about making soulful bets. If you’re not purchasing cosmic lottery tickets somewhere you’ll never rise above the noise.
- Have A Radically Different Point Of View
Nicolas Cole • A Marketer's Guide To Category Design: How To Escape The "Better" Trap, Dam The Demand, And Launch A Lightning Strike Strategy
Bernadette Jiwa has written half a dozen extraordinary books that humanize the too-often industrialized craft of marketing.
In Story Driven, she makes it clear that if we merely try to fill a hole in the market, we’re doomed to a cycle of rearview-mirror behavior. We’re nothing but a commodity in the making, always wary of our competition. We have... See more
In Story Driven, she makes it clear that if we merely try to fill a hole in the market, we’re doomed to a cycle of rearview-mirror behavior. We’re nothing but a commodity in the making, always wary of our competition. We have... See more
Seth Godin on Your Story
FIRST, because in order to effectively monetize your writing and other creations, you may need to make decisions that look foolish in the short-term but set you up for massive success in the long run.