Marketing is about making soulful bets. If you’re not purchasing cosmic lottery tickets somewhere you’ll never rise above the noise.
Saved by sari and
Marketing is about making soulful bets. If you’re not purchasing cosmic lottery tickets somewhere you’ll never rise above the noise.
Success requires an uncommon tolerance for risk and a desire to embrace the unknown.
Paul Roetzer • The Marketing Agency Blueprint
On the other hand, great marketing is the generous and audacious work of saying, “I see a better alternative; come with me.”
Seth Godin • This Is Marketing: You Can't Be Seen Until You Learn to See
attracting and seducing consumers with a relevant, helpful, and unique point of view works better than shoving more messages into the already loud marketplace.
Nilofer Merchant • 11 Rules for Creating Value in the Social Era
On the other hand, great marketing is the generous and audacious work of saying, “I see a better alternative; come with me.”
Seth Godin • This Is Marketing: You Can't Be Seen Until You Learn to See
The entire—and I mean this quite literally, the ENTIRE—art and business and “game” of online writing is rooted in understanding what category you’re actually competing within.