Saved by Jonathan Simcoe
Making “Freemium” Work
Freemium can be a great tool, but it’s important to remember that freemium is a means to an end—and that end, always, is revenue.
Robbie Kellman Baxter • The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
freemium creates a habit of product usage.
Sunil Gupta • Driving Digital Strategy: A Guide to Reimagining Your Business
Companies with relatively low marketing and sales budgets often use freemium services. As a result, the company converts code into marketing expenditures. It provides service X to generate qualified leads for interconnected service Y. Freemium services with strong network effects do not all. It's not network effects that give you salty peanuts to s... See more
The “Free Parking” Business Model
It turns out people pay attention to what they pay for. Therefore, the fastest way to build a loyal, tightly knit set of early adopters or brand loyalists was by making the community paid, charging for events, or offering paid course communities. Perhaps counterintuitively, the easiest way to move people off social media was to charge for access to
... See moreGina Bianchini • Purpose
In the case of freemium, the cost to acquire is the cost to convert a free user into a paying customer.