Finally, you’re going to connect the dots and describe how your Ideal Member will move from A to B, from their moment of transition to the results and transformation they so desperately seek. This is the bridge. It’s the activities your members will do together—the shared experiences they’ll have—that will collectively move all of them along toward

Your Ideal Members are already going through a transition or want to be. The person who emerges out the other end can be more than even they can imagine. Your Big Purpose is where you show them the possibilities.

be specific. You want someone to read or hear about this Big Purpose and be transported to a year from now, to a new future, where they can do or be something that feels out of reach today. Be ambitious. I have seen it many times. There are results achievable through community that simply aren’t achievable, especially not on the same timeframe when

Results can be building a new habit or practice, finding collaborators, leveling up at work, or just making better decisions.

The transitions in our lives are when we need community the most. It’s when we need help navigating new things and answering new questions. It’s when we may find ourselves more isolated because the people we used to go to are a part of our old life, and we don’t yet have any connections in our new life. Jot down the transition your Ideal Member is

Your Big Purpose is the motivation for your community—not just yours, but your member’s motivation. Why they’ll join, why they’ll contribute, and why they’ll walk arm and arm with you toward your Future Story. It’s an invitation for your Ideal Member, who you’re now passionately in love with. It’s an important thing to keep in mind. This isn’t a

Do you have any specific goals around [topic] right now? What’s holding you back from achieving them today? Have you Googled anything about [topic]? Mind sharing the details with me? If everything went wildly right in your life, where would you be in a year with regard to [topic]? Would your relationship with it be different? Does this feel like a

If you’re reaching out to the super connectors you know, it’s just asking for an intro. “I’m working on something I’m really excited about, and I wonder if you might know anyone who . . . ? If you do, I’d be so grateful for a warm intro.”

The people who have the fastest growth in their communities, right out of the gate, are without fail the ones who interview three to five potential Ideal Members before they launch.