Commerce: Platforms that help creators sell products. There’s also ample room for new entrants. Platforms like PopShop, Whatnot, Huddle and Lit Live are tackling livestream shopping—already a popular phenomenon in China—while others, like The Landing and The Newness, focus on vertical categories such as interior design and beauty, respectively.

A significant amount of commerce will be sold live (ie: IG live style). Your favorite creator hosting a live show where you can buy products in real-time. This will be embedded on websites and you can already do this on social platforms.

-Livestream commerce is nascent in the U.S., but it’s beginning to take hold. As in non-livestream social commerce, vertical platforms have the most traction. Whatnot, a livestream shopping site for collectibles, is the largest today.

Livestream sellers put forward their point of view and editorial eye on the products they select and evaluate. Facebook Shops and Tik Tok Shopping similarly give opportunity to sellers of all stripes to set up their shops.

Already the norm in Asia, Coresight Research predicts that the livestream shopping market is poised to reach $6 billion this year and $25 billion by 2023. In the social media space, Facebook, TikTok and Google-owned YouTube are turning to e-commerce and affiliate marketing as another means of monetizing content creators, whose videos garner... See more