Saved by Sam Blumenthal
Live shopping platforms are preparing for battle with big tech in 2022


Commerce: Platforms that help creators sell products. There’s also ample room for new entrants. Platforms like PopShop, Whatnot, Huddle and Lit Live are tackling livestream shopping—already a popular phenomenon in China—while others, like The Landing and The Newness, focus on vertical categories such as interior design and beauty, respectively.
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What's old is new: Brands craving connection with consumers turn to livestreaming
Maria Monterosretaildive.com