Instagram

the way in which TikTok enables creativity and community building by supporting the reuse of soundtracks, stitching, and dueting, leading to cultural phenomena founded on collaboration

Unlike Instagram, there’s an unlimited number of contexts you can post in. Until now, posts have been limited to your public feed, your “finsta” — from “fake insta,” an account you use for your 2am kind of photos — or your Close Friend stories, none of which capture all the contexts of our day-to-day experiences.

See this Instagram post by @mr_bingstagram

Sure, some number of people continued to use Instagram primarily as a social network, but Meta, more than anyone, had an understanding of how Instagram usage had evolved over time.