If Your Content Marketing is for Everybody, It's for Nobody
What they want to know is: What’s in it for me?
Henneke Duistermaat • How to Write Seductive Web Copy: An Easy Guide to Picking Up More Customers
It’s far more important to know Who will see this? What do they want? What do they need? What idea do I want to convey? What could I show? What should I show? Then, after all that, How will I show it?
Scott Berinato • Good Charts
● What content am I putting out there that my ideal audience finds most interesting? ● What offers am I putting out there that clients find most exciting and helpful?
George Kao • Principles of Authentic Business, 2nd Edition: Create a Sustainable Livelihood from the Heart (Authentic Business for Soulpreneurs Book 1)
Who’s it for and what’s it for are the two questions that guide all of our decisions.
Seth Godin • This Is Marketing: You Can't Be Seen Until You Learn to See
The One Hour Content Plan: The Solopreneur’s Guide to a Year’s Worth of Blog Post Ideas in 60 Minutes and Creating Content That Hooks and Sells
amazon.com
Your context is comprised of three parts: you, your audience, and your resources.