If Your Content Marketing is for Everybody, It's for Nobody
The goal is to be known to the smallest viable audience.
Seth Godin • This Is Marketing: You Can't Be Seen Until You Learn to See
Skilled marketers don’t try to get everyone’s attention—they focus on getting the attention of the right people at the right time.
Josh Kaufman • The Personal MBA: A World-Class Business Education in a Single Volume
By defining who exactly your ideal reader is, you’ll be able to • talk to your audience at the right level, • not waste your effort writing for people who will never enjoy or gel with your content, and • not scratch your head thinking about what content to create because you know exactly what your audience needs.