Your MVEM consists of the following: • One opt-in incentive or lead magnet • One landing page for your main opt-in incentive or lead magnet • Opt-in forms on three top posts Check your Google Analytics to find out what these are. Head to Behavior > Site Content > All Pages. • One thank you page where you will direct new subscribers to click confirm

What pain point are you hitting at in the post? Knowing this will help you with writing the introduction and conclusion of your posts. It will also make it easy for your audience to identify with and relate to your post.

One polarizing or opinion post; e.g., X things you should never believe about…Why this is flawed…What they don’t ever tell you about… (Authority post showcasing your expertise)

Two how-to or list posts on a pressing question the competition has failed to address. (Authority post showcasing your expertise)

The content pieces that you want to tackle are those that • Raise your brand awareness • Establish authority and trust • Feed your funnel (helping you build an email list, for example)

effectively move your readers from one stage to another, answer the following question: What keeps my audience stuck in this phase and what do they need from me and my content to move forward? Create different pieces of content to fuel the reader journey.

Depending on the stage your reader is at, they require different pieces of content to move them from one stage to another.

3. Breaks sacred cows Are there myths and beliefs that are immune from criticism or question? Does your content prove these wrong?

2. Has a clearly identifiable point of view Is there a viewpoint or angle that hasn’t been addressed in the existing content out there? Does your content take a stance about the topics and problems in your niche that others have not? Could your personality or brand voice give it a different slant?