The Blog Startup

Search Facebook Groups to Find Reader Motivations Join Facebook groups where your ideal audience members are likely to hang out. Once you have access to a Facebook group, use the “Search this group” box and type in the following keywords (including the quotation marks): • “need help” • “desperate for” • “newbie” • “have no clue” • “advice about” •

Your primary content channel is to attract an audience, build trust, and entice them to sign up for your email list.

Depending on the stage your reader is at, they require different pieces of content to move them from one stage to another.

Think of your blog in terms of the problem it solves. In its essence, a niche is a solution to a problem. People want to be better versions of themselves. This better version does not have to be about having more money.

One polarizing or opinion post; e.g., X things you should never believe about…Why this is flawed…What they don’t ever tell you about… (Authority post showcasing your expertise)

think about the content your target persona wants and needs. What does she want to know from you? What subjects do you have enough knowledge or experience in, that matter to her? Then ask yourself, “If I wanted to be known for just three topics, what would those be?” Add those topics to your core categories.

A question that helped me a lot in defining my brand was this: “If you were a well-known blogger, who would you be?” There should be one or two people who immediately come to mind.

You need to figure out • The types of problems you want to solve for your audience. • Your Business Model (Your pathway to making money. Because if you don’t monetize, you don’t have a business.) • Your core or essence (Your brand, which will be responsible for attracting your ideal readers or buyers.)

The missing puzzle pieces that people don’t consider before they pick a niche are 3. Are there others in this niche who are a. serving a similar audience (big or small) who have the same problem or pain points that you want to help solve b. effectively monetizing their sites