
If Your Content Marketing is for Everybody, It's for Nobody



The One Hour Content Plan: The Solopreneur’s Guide to a Year’s Worth of Blog Post Ideas in 60 Minutes and Creating Content That Hooks and Sells
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No part of your situation is more vital to your success than your specific audience—whether that means your customers, prospects, readers, viewers, listeners, or even a boss or client you’re trying to help or persuade. For whom are you creating your work? Ask the right questions about them.
Jay Acunzo • Break the Wheel: Question Best Practices, Hone Your Intuition, and Do Your Best Work
- Know your audience : Who are they? What questions are they asking? What sparks their curiosity? When you truly understand your audience, your work naturally becomes more relevant and impactful.
- Filter your ideas : Instead of trying to do it all, ask: Does this align with my unique perspective and values? Will this make someone’s life better?
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Jenn • How to Build a Personal Knowledge System That Fuels Your Creativity
Before you write anything, ask yourself the 3 following questions.
Why do you write?
When you write a document there is always a selfish reason. You want to get something from your audience. Share some information, ask them to do something (subscribe, buy). Start with Why.
Who is your audience?
You need to know who you are writing for, the messagin
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