If Your Content Marketing is for Everybody, It's for Nobody
Ultimately, the power of an idea-centric approach to content marketing boils down to one thing: focus. You cut through the clutter and make a lasting impression on your audience by rallying your content around a singular, resonant theme.
It's not about churning out more content; it's about making every asset serve a bigger story.
It's not about churning out more content; it's about making every asset serve a bigger story.
Distribute Ideas, Not Content - Animalz
The biggest mistake web writers make is trying to write for too many people. It makes our messages wishy-washy, watery, and ineffective.
Henneke Duistermaat • How to Write Seductive Web Copy: An Easy Guide to Picking Up More Customers
If you market to everyone, it resonates with no one
If you are marketing to everyone, your message is resonating with no one.
Identify your audience and research the subject matter to craft Landing Page copy your targeted community will appreciate.
Headline:
🚫 Join the biggest Lord of the Rings fan club online
✅ An online community where second
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