ICYMI: Inside the Creator Economy Summit

“Community listening or community generation is the future... And the best brands are the ones that are tapping right into that, and then essentially allowing them [superfans] to drive product development,”

"There's more opportunity in niche communities. There are the tools for their communities to support them and buy things from them. Plus, now you've got advertisers seeing the value and pouring money into those communities."

“You can prompt engagement through this owned channel, whether it’s posting to social, showing up to events, streaming products, co-creation, or testing opportunities... as you're able to bring all of this data into one view, there's ways to create programs that ultimately increase the frequency of purchase from these superfans or users, lifetime v... See more

“The reason we use the term community is because it's actually more valuable,” said Mighty Networks founder Gina Bianchini . “When I can actually bring a group of people together and you are providing value for each other, I'm doing less work. I'm creating more value. And it has a network effect, meaning that it gets more valuable with every new pe... See more

“The more that you can be building...with your audience so that they are invested in you...as a person and they want to follow you along from project to project, that's becoming table stakes.”