ICYMI: Inside the Creator Economy Summit

The creator economy is in the midst of a decisive shift—from a “bigger is better,” ad-driven revenue model to one of niche communities and direct user-to-creator payment.

And, I still have questions. What is the long-term viability of the creator economy? Granted, most people won’t want to be creators. But will there be enough opportunity for those who want to be creators—and put in the work toward that goal—to pursue this work at a sustainable revenue threshold? What guardrails or policy changes need to be implemen... See more

The energy in the creator economy is shifting away from social media to a future where every creator has their own network effect.

Talent will increasingly own their audience, with the rise of “channels of one” and community-as-a-service... Equivalents to Substack (where you build and monetize your own email list) will emerge in video, communities, branded products (like Borgo, still pre-launch) and other ways to build, manage, and monetize your audience. Some early breakouts ... See more

The creator economy is no longer just about providing value to the platforms. It’s about new forms of direct creator-community relationships

Creator Economy- anyone who is creating community around original content.

Numerous startups are attempting to help creators set up their standalone, owned properties online; earn more from fewer, truer fans; and lessen their dependence on social media platforms. But unless we radically change the foundation of the creator economy—how creators find and connect to a community in the first place—these solutions are incremen... See more