I wanted to make a product and sell it directly to people who’d care about its quality. There’s an incredible connection possible when you align your financial motivations with the service of your users. It’s an entirely different category of work than if you’re simply trying to capture eyeballs and sell their attention, privacy, and dignity in bulk to the highest bidder.

One of the driving insights that led me to leave my job in 2021 at Reddit, because of my interest in the crypto industry, because of my fascination with decentralization, and because of my, you know, belief that the ability to own and control and create and have access to all of the data that we as individuals create online. I didn't believe that I

Sean feels that his job as a business owner is not to endlessly increase profits, or even to defeat the competition, but instead to create better and better products and services that his customers benefit from in their lives and work.