I Talked to 21 Substack Bestsellers. Here's the 7 Things They Do Differently.

This is a model I also use for my creative work. Last year:

• I released an essay as a limited edition zip file to express the gravity of the work in my eyes


• The piece generated more than $1,000 from collectors in a week


• More than a hundred collectors wrote long responses that were incredibly meaningful


• The essay continues to have a strong online shelf

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Here’s what stood out:An obsession with efficiencyAlignment between product strategy and acquisition strategyA singular focus to build a magical, sticky product through rapid iteration and endless optimization