I love this DTC retention strategy
marketingexamples.com
I love this DTC retention strategy
DMs saying “Hey I made this THING. Do you want it?” work better than emails (immediate “verification” of who you are in one click, etc.)
The maker of the electric sewing machine motor found advertising difficult. So, on good advice, he ceased soliciting a purchase. He offered to send to any home, through any dealer, a motor for one weeks’ use. With it would come a man to show how to operate it. “Let us help you for a week without cost or obligation,” said the ad. Such an offer was r
... See moreClaude C. Hopkins • Scientific Advertising
experience marketing, where you could automate and send a potential lead customized experiences throughout a marketing cycle, gifts from their local bakery or florist, virtual wine tours, and everything in between.
Kushaan Shah • #46: Is There a Cooler Future for Giving Gifts?
Honoring these top customers and using these interactions to create shareable content provides you with the examples you need in order to promote the benefits of becoming a repeat customer.
Joey Coleman • Never Lose a Customer Again
Zappos has embedded hidden messages on bar codes on its delivery boxes and packages. Zappos buyers can use their mobile phones to find a special message. Once they scan the bar code and share their “happy” experiences by forwarding photos to Zappos, they are provided with a “special treat.
Joseph Michelli • The Zappos Experience: 5 Principles to Inspire, Engage, and WOW
Mark created a weekly giveaway of a free bread basket that the recipient had to pass on to a friend.