I love this DTC retention strategy
marketingexamples.com
I love this DTC retention strategy
Run a giveaway and offer a highly desirable prize. New electronic gadgets such as iPads, Kindles, and video game systems work great as prizes. Allow attendees to enter your drawing by dropping their business card into a fishbowl. You will need to make it clear that contest participants are signing up for your mailing list. At the end of the confere
... See moreMatthew Paulson • Email Marketing Demystified: Build a Massive Mailing List, Write Copy that Converts and Generate More Sales (Second Edition)
Early bird tickets for my upcoming clinical conference have sold out, but you can still join me for this transformative two-day event when you register for a Standard ticket. Tickets are limited.
The giveaway that I did was very specific to my audience. Only programmers who use this one tool would even care about this giveaway at all.
Ben Settle • Newbie Friendly List Building Secrets: 12 Free & Dirt Cheap (but Proven Effective) Ways to Quickly Build a Responsive Email List
Many lessons in that little block of copy. First of all, it's not just a guilt inducer, it also develops a strong selling point: Namely, the selling point of this being a genuine limited offer that some other lucky person will take advantage of it you don't. And, the stamped envelope tends to "credential" that point. (I just made a noise
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