The Boron Letters

How do you find out what people actually buy? And, more particularly, how do you find out what they buy via direct response? The "SRDS Direct Mail List Book." Then what you should do is turn to the CONSUMER LISTS section and just start reading. It will be quite an adventure. You should pay special

Many lessons in that little block of copy. First of all, it's not just a guilt inducer, it also develops a strong selling point: Namely, the selling point of this being a genuine limited offer that some other lucky person will take advantage of it you don't. And, the stamped envelope tends to "credential" that point. (I just made a noise

Having something to upsell customers will always beat trying to make your website look fresh and upgrading to 3d buy buttons. The numbers show that little tweaks do make a difference, but they show there is far more money in adding to your product line and creating backend offers, which Gary will discuss a little later in letters.

Do you remember how I explained that the baggie has our reader wondering why you sent it to him? That he wants to know what's going on here? That we have his focused attention? Quality attention? You say you do remember all that? Good. In that case, I'll proceed. Now, here's how the letter will start off:

Do you really enjoy getting up and going to the gym or do you really take pleasure in the sense of accomplishment or the afterglow?

is get a hold of two books. One is Scientific Advertising by Claude Hopkins and the other is The Robert Collier

You only want the reader or viewer to get that head-nodding “been there, done that” feeling when you already got the prospect’s attention. There are many ways to do this, but one simple trick anyone can use is replace the adjectives in their headlines and opening statements with words from a CURRENT power list.

With eBooks and the explosion in self-publishing, it is much harder to stand out. This is where just a little work pays off big. You see, the market is saturated with information products merely rephrasing what most of the industry leaders say but… A little originality goes a long way in promoting your info products, and it is very easy to come by.

But be careful. You want to know what people actually DO buy, not what they SAY they buy.