How to Zig When Everyone Else Zags
“If I look across and everyone else is doing X, how do you zig when everyone else is zagging?
Ferriss, Timothy • Tools of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers
What stops most companies from zagging is the cloud of uncertainty that follows innovation.
Neumeier Marty • ZAG: The #1 Strategy of High-Performance Brands
Same concept: Gas station with snacks inside.
Owner A pays a guy $150 to make his signage look better, and gets brighter lights for the evening.
Owner B looks at that and says: “Psh, what a waste of money”.
Owner A’s traffic goes up a bit. Owner B shrugs it off.
... See moreOwner A walks outside every time he sees one of his regular customers, and does a compli
Ishan2 • Fwd: The One Minute Blog: Shamelessly Cloning
And as more people adopt them, the more mediocre they become.
The best is usually what most people aren't willing to do.
Jason Fried • Tweet
rob hardy and added
and adapt to new circumstances. You cannot assume that methods which have worked for you or for others in the past will necessarily work for you now. This is perhaps best illustrated in Seth Godin’s principle of the “purple cow”[3]: if you drive through the countryside and see a cow, you won’t stop. A cow in the countryside is, after all, quite unr
... See moreNoam Kostucki • You are Your Brand!: Everything you know about branding but never thought applied to you
The thing about smart people is that they tend to think that if they think really hard about something, they might figure it out, when the truth is, in strategy (and life in general), there is never one right answer.... See more
Strategy requires making choices about a future that is not yet known. I’m one of those people that tends to over-intellectualize th
Sari Azout • Both are true
Britt Gage added
Mark Fishman and added