You are Your Brand!: Everything you know about branding but never thought applied to you

People’s first reaction is based on how they perceive you. This will dictate the way people behave with you, whether you are acting alone, or as a part of an organization.

If a book had to be written about you, what would be its title, main plot and the grand finale? ………………………………………………… ………………………………………………… …………………………………………………

decide whether to continue with the same behaviour and keep being perceived in that way, or to change your attitude because you want people to perceive you differently. Take the time to do the exercise online by using this link: http://kevan.org/johari. You can put the book aside while filling in your johari window and come back when you’re done… W

A “good” brand is a brand that is trusted to deliver what it promises. In other words, a “good” brand is a “strong” brand. If enough people trust that the brand will deliver what it promises (even chaos and terror), then arguably the brand has succeeded in its purpose of spreading a message the people can believe in.

consistent to his promise and identity. What makes a successful brand? The 6 words that summarise this section are: Consistent Authentic Congruent Transparent Aligned Coherent What do these words mean to you? How well do you feel they apply to you?

Here’s your opportunity to ask people you trust to give you honest opinions about how they see you.

According to David Aaker in Managing Brand Equity, a brand is defined as: The identity of a specific product, service or business

If what people think of you matches with what you believe in and do, you have nothing to hide and you will find it much easier to promote your brand by being yourself. “Be yourself. Everyone else is taken.” - Oscar Wilde

In the world of branding, consistency is king. From all studies made on branding, it is important to remember that being consistent -however misguided- is preferable to being perceived as inconsistent.

Branding has been around since nature “invented” mating: we have all seen nature’s amazing ability to create beautiful flowers. All of the energy and food needed for the plant to survive is provided by an underground roots structure and simple green leaves. So why put so much effort in gorgeous petals with vivid colours and intricate shapes? Nature