How to Write a Cover Letter
He liked earthy, vernacular phrases, and kept a folder on his desk labeled Corny Language. ‘I do not mean maxims, gags or slang in its ordinary sense, but words, phrases and analogies which convey a feeling of sod-buster honesty and drive home a point. I sometimes run across these phrases in a newspaper story or in a chance conversation. I chuck th
... See moreDavid Ogilvy • Ogilvy on Advertising
Take the time to boil down what you want to say, and express it confidently in simple, declarative sentences. Remember the man who apologized for writing such a long letter, explaining that he didn’t have time to write a short one.
Kenneth Roman • Writing That Works
Text allows for the ultimate kind of selectivity: your constraint is not the sounds and sights of your actual life, but the depth of your imagination. When you share about your life over personal essays, you can hide your facial expressions and body language, your tone of voice. You can project decisiveness, self-assurance, and whatever else you wo... See more
Kasra • The parasocial friends you'll never meet
Why it matters: Most people suck at this. They write timidly and in long-winded prose. This bad habit is easily fixed. Stop losing your reader at “Hello.”
Jim VandeHei, Mike Allen, • Smart Brevity
