How to use CRM data to inform and grow your PPC campaigns

Every campaign should start with performance benchmarks, including current lead volume, inbound links, website traffic, content downloads, blog subscribers, and social media reach.

For example, you could look at engagement metrics, such as accounts with website visits to high-value pages, and deliver relevant ads to the top 100 most-engaged accounts.

So you can’t target users as precisely, and you can’t even tell when they opened your email. The solution? Owned data.If you can’t target customers through their social platforms or ad personas, use the data you’ve collected yourself. Try product quizzes, parse past purchases, engage your social media followers, and interview your customers. Create

You have also optimized much of your website and all of your campaigns, which are driven by sophisticated outcomes analysis.