How to use CRM data to inform and grow your PPC campaigns
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How to use CRM data to inform and grow your PPC campaigns
So you can’t target users as precisely, and you can’t even tell when they opened your email. The solution? Owned data.If you can’t target customers through their social platforms or ad personas, use the data you’ve collected yourself. Try product quizzes, parse past purchases, engage your social media followers, and interview your customers. Create
... See moremercury.com • Ecommerce Roundup: 2021
# So What? Does your CRM data match your ICP?
## Metadata
- Author: Kelsey Richard
- Category: rss
- Document Note: So What? Does your CRM data match your ICP?
Kelsey Richard
1. Align CRM Data with ICP: Assess how well the data captured in your CRM aligns with your Ideal Customer Profile (ICP) to ensure targeting accuracy and improved sales outcomes.
... See moreBy combining CRM loyalty data and ad-serving behavioral data with third-party audience data, we’ve seen big data–fueled targeting implementations yield triple-digit ROI increases for multiple clients.