How to use CRM data to inform and grow your PPC campaigns
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How to use CRM data to inform and grow your PPC campaigns
The value in AdWords testing data for our purposes is in the extremes.
If you have an idea for an MPPS theme, write a page or two of content and create a search ad based on that theme. If those ads get very little response, take a step back and reconsider the theme (assuming it’s a good match to the search traffic you’re visible for).
If, on the othe... See more
If you have an idea for an MPPS theme, write a page or two of content and create a search ad based on that theme. If those ads get very little response, take a step back and reconsider the theme (assuming it’s a good match to the search traffic you’re visible for).
If, on the othe... See more
Behavioral ad data have a much wider net than your CRM database, enabling greater reach and testability.