How to use CRM data to inform and grow your PPC campaigns
search.app
How to use CRM data to inform and grow your PPC campaigns
organization. The broad shift is toward personalization, using data to get as close as possible to what your consumer wants.
Ray Velez • Converge: Transforming Business at the Intersection of Marketing and Technology
Providing your keywords are highly targeted and your landing pages convert well, it can generate a very healthy ROI. Some of the specific benefits of PPC advertising are:
Calvin Jones • Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation: Volume 1
microtarget web visitors with individualized product recommendations based on previous interactions with their websites.