How to sequence your growth squads
How to build a growth team – lessons from Uber, Hubspot, and others (50 slides) at andrewchen
andrewchen.com
Before you start doing any work on your onboarding flow, you need a super clear picture of why people sign up for your product in the first place.
Conor Dewey • Principles for New User Onboarding
Yet the track record speaks for itself—growth teams have emerged across the industry as a focused way to scale products toward Escape Velocity.
Andrew Chen • The Cold Start Problem: How to Start and Scale Network Effects
Here’s what stood out:An obsession with efficiencyAlignment between product strategy and acquisition strategyA singular focus to build a magical, sticky product through rapid iteration and endless optimization
Lenny Rachitsky • How to win in consumer subscription
Every product needs a solid activation experience.
Done well, they can mean hugely successful conversion from discovery to sign-up for your app.
Here's a breakdown of Duolingo's legendarily strong activation experience.
Complete activation experience breakdown in 🧵👇