Consider return on investment when determining the order of experiments. There are many factors that team leads consider when prioritizing projects, but I’d argue that doing the most efficient, high-ROI projects first is the right path, because they will have a longer period of paying compound interest. When teams do quarterly planning, they often ... See more

How you design for the ‘Aha’ moment is by providing a blend of information & personalization to get the user to the activation metric. The ‘Aha’ moment can happen at any point within the product, but your goal as a designer, PM, or engineer is to make that point come as soon as possible.