How to sequence your growth squads

Growth teams should bring together staff who have a deep understanding of the strategy and business goals, those with the expertise to conduct data analysis, and those with the engineering chops to implement changes in the design, functionality, or marketing of the product and program experiments to test those changes.

Key drivers represent the results of the work people do to move the North Star, but not the work itself. For example, you could break a measure of weekly active users (WAUs) into three drivers: signups, activations, and retention. To improve activation, you might do live customer onboarding calls, simplify your product flow, and email tutorials. Bu

Once you’ve established some level of repeatable acquisition in your customer factory, the next most important step is activation. This is where value is created for your customers. When you create value for your customers, they reciprocate — allowing you to capture some of this back in the form of monetizable value. But remember that in multisided