How to sequence your growth squads
Every product needs a solid activation experience.
Done well, they can mean hugely successful conversion from discovery to sign-up for your app.
Here's a breakdown of Duolingo's legendarily strong activation experience.
Complete activation experience breakdown in 🧵👇
How to build a growth team – lessons from Uber, Hubspot, and others (50 slides) at andrewchen
andrewchen.com
The first step in hacking activation is to identify each point in your customers’ journey toward the aha moment. We are assuming that you have already determined, in the process of making the product must-have, what constitutes this magical moment. To
Morgan Brown • Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
Once you’ve established some level of repeatable acquisition in your customer factory, the next most important step is activation. This is where value is created for your customers. When you create value for your customers, they reciprocate — allowing you to capture some of this back in the form of monetizable value. But remember that in multisided
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