How to sequence your growth squads

Every product needs a solid activation experience. Done well, they can mean hugely successful conversion from discovery to sign-up for your app. Here's a breakdown of Duolingo's legendarily strong activation experience. Complete activation experience breakdown in 🧵👇

Once you’ve established some level of repeatable acquisition in your customer factory, the next most important step is activation. This is where value is created for your customers. When you create value for your customers, they reciprocate — allowing you to capture some of this back in the form of monetizable value. But remember that in multisided

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