Saved by Leo Guinan
How to look more legitimate
Building a signal-legitimized network isn’t necessarily about curating the best individual posts that appear in a feed. It’s about signaling the most reputable and valuable people that participate in the network. The network gains legitimacy not by a centralized algorithm showing you what’s most popular, but by the participants themselves provably ... See more
Kiran Cherukuri • Internet Cities & The Social Uniswap
People are increasingly seeking out individuals, companies, charities and communities who genuinely share their values and worldviews. As a result, purpose, authenticity and transparency are becoming more important than ever, and here's the thing: you can't fake authenticity.
Jamie Smart • Results: Think Less. Achieve More
Whether we realize it or not, the reason we choose to pay attention to some people and choose not to pay attention to other people is not because of Perceived Credibility. It’s really not their fancy titles, badges of approval, or press logos that attract us into their vortex. It’s actually their Implied Credibility (quality of content) and Earned
... See moreNicolas Cole • The Art and Business of Online Writing: How to Beat the Game of Capturing and Keeping Attention
If we can represent our values and beliefs and relay it back to our clients, while showing how much we truly care, we can create an almost unbreakable sense of connection and trust. Keep in mind that once you go down this path, once you decide that you’re going to be open about your beliefs and values to support your message, you risk alienating so
... See moreAjit Nawalkha • The Book of Coaching: For Extraordinary Coaches
The third (and perhaps most important) technique is transparency—giving your viewer a behind-the-scenes look at your life or business. Or to put it another way, being real.