How to look more legitimate

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Many of us are wired to look at work as something that should produce monetary rewards. Or at least with writing, some amount of attention, or new followers. But on the internet, sustained attention may take years to materialize, if at all. And too many people are focused on short-term followers instead of the genuine credibility that can come from... See more

Paul Millerd • Follow the Clues | #251

If I tell you I am a 4x Top Writer on Quora with tens of millions of views on my writing, and that’s the only thing I tell you, then I seem like a self-centered egomaniac. But if I tell you I’m a 4x Top Writer on Quora with tens of millions of views on my writing, and I want to tell you how you can become a Top Writer with tens of millions of views

Nicolas Cole • The Art and Business of Online Writing: How to Beat the Game of Capturing and Keeping Attention

Trust does not happen instantly, either. Trust must be, well... earned. "Assured reliance" is a high bar. And people are generally skeptical. So earning trust means that you have to prove yourself not just once but over and over and over again.

If you happen to be a brand putting content out in the world, trust is even harder to come by. Most