How to Invest in Creators?

-Provide capital investment to up-and-coming creators. Platforms that enhance the predictability of income and provide upfront financing to creators are building on this precedent.

-Empower more diverse creators to participate in the creator economy. Our hypothesis is that funding the long-tail of creators can create more long-term business impact than funding top creators who can already monetize in myriad ways and are highly sought after by many platforms.

Creators lead the way. Many members of this movement built their reputation as creators, amassing large audiences in the process. This influence has been translated into securing allocation in competitive rounds. Those that tell powerful stories about their portfolio businesses can drive remarkable results.

Creator Economy- anyone who is creating community around original content.

New funding models and opportunities will help these creators in their early days. From Substack to Gumroad, several companies have announced the establishment of dedicated funds with grants and stipends. Cash advances could be democratized, like in the music and publishing industry. As investors express their interest in the development of these o... See more