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How To (Actually) Calculate CAC at andrewchen
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We implicitly touched on customer acquisition cost (CAC) when discussing CLV, it is simply the cost of acquiring a new customer. Costs typically tucked into CAC are advertising, PR, base pay for sales people as well as commission, sales manager salaries, any on-boarding costs and any other business or industry-specific costs. The lower your CAC, th
... See moreBradley Miles • #BreakIntoVC: How to Break Into Venture Capital And Think Like an Investor Whether You're a Student, Entrepreneur or Working Professional (Venture Capital Guidebook Book 1)
The best way to measure the acquisition effect is usually by the percent of organically acquired users and the customer acquisition cost going down over time (within a network until a certain point).
Tanay Jaipuria • Breaking Down Network Effects
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customer acquisition cost,
Marty Cagan • INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)
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- The key insight here is that Paid Marketing is tricky to grow, at scale, as the primary channel. It’s highly dependent on both against external forces – competition and platform – as well as the leadership team’s psychology when things get unsustainable.
Andrew Chen • How Startups Die From Their Addiction to Paid Marketing at Andrewchen
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