added by Jordan Bester ยท updated 2y ago
How To (Actually) Calculate CAC at andrewchen
- " an honest assessment of customer acquisition cost looks at the length of your sales cycle, how many customers are truly new customers (as opposed to returning customers), and the total costs and resources required to support marketing efforts that lead to new customer acquisition. "
from How To (Actually) Calculate CAC at andrewchen by Andrew Chen
Jordan Bester added 2y ago