How Startups Die From Their Addiction to Paid Marketing at Andrewchen

Acquisition marketing alone does not work long term for all business models. If what you sell gets bought multiple times, it may work for short bursts, but in the long run, it’s called “churn and burn” for a reason—you will burn yourself out.

knowing the right dosage of acquisition comes into play. Can you actually have too much? Yes. And when it’s too much, you endanger your company by over-relying on traffic acquisition, or on paid acquisition, or on acquisition itself.

Outside of the open web, email, and text, there isn’t a scaled D2C channel that is not controlled by a major platform. So the primary way that startups have to reach customers today is via paid acquisition. That’s why the question an investor asks today to a startup that is scaling is: where are you buying audience and what are your customer acqui

deep dive into the acquisition sources (where converting people came from) and the campaign identified that this company did such poor marketing that each time they spent money to acquire traffic, they performed terribly.