How the Sausage Gets Made: Digital Marketing & Attribution
Sam Blumenthalcompoundingthoughts.substack.com
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How the Sausage Gets Made: Digital Marketing & Attribution
when decisions were made about marketing, acquisition, people, systems, or products, each person answered one simple question: “How does this improve our Gross Margin per Visitor?”
Avinash Kaushik • Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity
If you’re buying direct marketing ads, measure everything. Compute how much it costs you to earn attention, to get a click, to turn that attention into an order. Direct marketing is action marketing, and if you’re not able to measure it, it doesn’t count. If you’re buying brand marketing ads, be patient. Refuse to measure. Engage with the culture.
... See moreSeth Godin • This is Marketing: You Can’t Be Seen Until You Learn To See
Yet, when exact attribution is required, it slows brands down and costs them more by making them spend time and resources on the very thing they’re trying to prove. No matter how far down the rabbit hole they go, it costs more to attribute more.
David Mannheim • The Person in Personalisation: The Story Of How Marketing's Most Treasured Possession Became Anything but Personal
Direct response is where most of the money is in digital advertising, which makes sense—direct response drives real outcomes for brands, and it’s highly measurable. Direct response lends itself naturally to the internet, where attribution is easier than with TV or physical advertising like billboards.
digitalnative.substack.com • CAC: Customer Acquisition Chaos - by Rex Woodbury
