
Saved by Tom So and
How Superhuman Built an Engine to Find Product Market Fit
Saved by Tom So and
So it’s vital to take an analytical approach to finding out why that aha moment hasn’t been achieved—and how to achieve it—rather than relying on conjecture. For this there are three key methods, all of which should be employed in concert. Additional customer surveying, including interviews and getting out in the marketplace to talk to customers an
... See moreWhile these specific methods aren’t applicable to every networked product, there is an important idea at the core: any product that’s in a head-to-head race with competitors should track the outcomes—market share, active users, engagement, or otherwise—while they execute in the market, to put together cause and effect. A marketplace startup might m
... See moreMAKING A PRODUCT compelling enough to pass the must-have test is the prerequisite for fast and sustainable growth, but in itself it’s not sufficient.
Getting to Product/Market Fit