How Comic Sans became the Crocs of fonts

Blueberry-milk nails. Hot rodent boyfriend. Tomato-girl summer. What do these things have in common? Absolutely nothing. They are all utterly meaningless. That and, within the last year, each one has become a micro-trend, a niche and short-lived yet pervasive fad that sweeps the Internet.

But Croc’s real acceleration came during Covid-19 as its comfortable aesthetic and affordable price point made it the perfect brand to become the “Unofficial Shoe of the Pandemic.” Crocs embodied the vibe (retro, #throwback), the feeling (comfort, individuality), and met the need (glorified slippers for lives lived at home). Over the past three yea... See more

Some More Insight Into The Gen Z Coolness Crisis

There are four sort of low-level generational discourses circulating the web right now that I want to try and synthesize into a larger idea. There’s the weird backlash around the word “demure” going viral after a trans TikToker popularized it. There are millennials panicking that Gen Z thinks we all ... See more