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How Coinbase gave away BTC to get its first users
Brian Armstrong shares the Y Combinator advice that helped Coinbase find product/market fit
“The first version of a product you put out doesn’t work. In fact, that’s the only thing I’ve ever seen happen in startups. I’ve never seen a startup where the first version of their product actually worked. Sometimes in hindsight people like to tell that s... See more
At Coinbase, we distilled our positioning into the phrase, "Trusted, safe, and easy to use." This message became a guiding principle for our marketing, content creation, media outreach, and even our approach to attracting top talent. In order to reach new people with this message and fast, we knew we needed to kinda meme it into existence. And so w... See more
Writing | A Marketing Mantra for Founders
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Mo Shafieeha and added
Many founders might be tempted to cast a wider net and get more users onto the product — but Ofstad again cautions against moving too quickly here. With just pockets of those click-into-place customer moments, the Airtable team knew it would be an unusually slow path to launch.
First Round Capital • Airtable's Path to Product-Market Fit
Timour Kosters added
Devin and Alice were frustrated that crypto was insular, complex, and intimidating. Crypto had bled into finance, art, and gaming, but crypto hadn’t truly come to disrupt media or culture, and it certainly wasn’t yet mainstream. They set out to change that.
Rex Woodbury • Mad Realities and the Rise of User-Owned Content
Keely Adler added
Even if the mega-airdrops are unsustainable in size, they’re likely in their infancy in practice. DAOs have money...lots of it, and want users. And we know how lucrative this market can be for those willing to make the market: Coinbase Earn is doing $60mm+ annualized in revenue in what is arguably the most underutilized part of its business.
Ryan Selkis • Crypto Theses for 2022
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From the outside, FTX appeared to be creating a brand around an oddly charismatic and possibly self-absorbed leader. The truth was even stranger. FTX was spending a fortune learning how to market a product on the fly, without much input from anyone who had done it before. In one way, the approach clearly worked: in the mind of the American consumer
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