Hooked: How to Build Habit-Forming Products
The Messy Middle: Finding Your Way Through the Hardest and Most Crucial Part of Any Bold Venture
amazon.com
The Hook model can be broken down into a four-step cycle embedded into the products of many successful web2 companies. As users move through the cycle, they get increasingly hooked to return and re-use the product up to the point that some level of FOMO (fear of missing out) gets them addicted and a behavioural habit has been formed.The loop consis... See more
CryptoStars • Web3—Building habit-forming communities
Designing for Behavior Change: Applying Psychology and Behavioral Economics
Stephen Wendel • 1 highlight
amazon.com
REMEMBER & SHARE For some businesses, forming habits is a critical component to success, but not every business requires habitual user engagement. When successful, forming strong user habits can have several business benefits including: higher customer lifetime value (CLTV), greater pricing flexibility, supercharged growth, and a sharper compet
... See moreNir Eyal • Hooked: How to Build Habit-Forming Products
The key to habit formation is convincing customers of the ongoing rewards they will receive from returning to your product or service. In Hooked, customer behavior researcher Nir Eyal explains how the most engaging products do this, which is through a process he describes in his Hook Model (depicted below), or what’s referred to in growth hacking a
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