Here's What the Fight for Your Attention Really Looks Like

The use of LLMs to turn 100 pages into 50 pages will allow people to read faster. The use of 3x speed on podcasts will allow us to consume more. Smart Glasses, like Meta’s Orion, or headsets like Apple VisionPro — while years away from becoming mainstream technology — will allow us to watch more movies, play more games, and complete more goals. The... See more

As qualitative validation all but erodes, the only form of validation left is quantitative. Miles run. Books read. Movies watched. Songs streamed. Beers bought. Fantasy wins. We have turned competition into connection because it’s the only way we’ve learned that we can get attention — and when you see a continuous decline in relationships outside o... See more

We have turned competition into connection because it’s the only way we’ve learned that we can get attention — and when you see a continuous decline in relationships outside of your phone because spaces continue to disappear, you’ll cling to whatever you can to feel like you belong to a larger world. That’s without taking into account how the platf... See more

Not even our sleep is safe. Nintendo recently announced “Alarmo,” a very cute alarm clock that uses motion tracking to play different sounds from various Nintendo games to help getting out of bed easier. Move to the left, and the sounds of Super Mario coins ring. Move again, more coins clanging. By the time you get out of bed, that little Italian p... See more

Look at how we’ve changed the capturing of the passing of time. Before we rewired our brains to connect personal with commercial, down time as wasted opportunity, we used to talk about our accomplishments as memories. We remember the marathon we ran, the little moments that made that day feel so significant. That marathon included training, but we ... See more