Grow Your Business One Story At A Time: How Strategic Storytelling Helps You Stand Out And Succeed In A Crowded Marketplace
Cathy Goodwinamazon.com
Grow Your Business One Story At A Time: How Strategic Storytelling Helps You Stand Out And Succeed In A Crowded Marketplace
Telling our own story vastly increases our chances of connecting to our audience through relatability, authenticity, and most importantly, vulnerability.
Matthew Dicks • Stories Sell: Storyworthy Strategies to Grow Your Business and Brand
Far from just being a way to differentiate us, our stories can help us to decide, plan, lead, sell, inspire, influence, persuade, rally, create value, build trust, foster connection and succeed by building better, more purposeful organisations and lives.
Bernadette Jiwa • Story Driven: You don't need to compete when you know who you are
Brand Identity Breakthrough: How to Craft Your Company's Unique Story to Make Your Products Irresistible
amazon.com
Bernadette Jiwa has written half a dozen extraordinary books that humanize the too-often industrialized craft of marketing.
In Story Driven, she makes it clear that if we merely try to fill a hole in the market, we’re doomed to a cycle of rearview-mirror behavior. We’re nothing but a commodity in the making, always wary of our competition. We have ... See more
In Story Driven, she makes it clear that if we merely try to fill a hole in the market, we’re doomed to a cycle of rearview-mirror behavior. We’re nothing but a commodity in the making, always wary of our competition. We have ... See more
Seth Godin on Your Story
