Getting Past No: Negotiating in Difficult Situations

The purpose of negotiation is to explore whether you can satisfy your interests better through an agreement than you could by pursuing your Best Alternative to a Negotiated Agreement (BATNA).

You need to suspend your reaction when you feel like striking back, to listen when you feel like talking back, to ask questions when you feel like telling your opponent the answers, to bridge your differences when you feel like pushing for your way, and to educate when you feel like escalating. 

The Power of a Positive No describes how to say No when it is vital to stand up and protect your core interests and values. It is not just about how to say No, however, but about how to do so in a respectful and constructive manner that can potentially lead to agreement. As its subtitle indicates, it is about how to say No and still get to Yes.