
Genres Aren't Boxes, They're Reading Instructions

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The creator might not be fully conscious of how or why they decided to start using shorter paragraphs, or why they intuitively stopped using as many sub-heads, but if it’s a pattern that means something about it is working. It’s your job to spot those patterns, mimic them, and then slowly shape them into your own style.
Nicolas Cole • The Art and Business of Online Writing: How to Beat the Game of Capturing and Keeping Attention
That’s what storytelling feels like to me. We gather techniques and ideas, not to abide by rules, but to use as starting points. Ingredients in a recipe. Sometimes they fit perfectly. Other times, they don’t. That’s okay. The act of testing them sets the process in motion, which then lets you play the music
Story as the interface we use to make sense of the world
Better” Category: If everyone else is writing conventional sci-fi, you should be the one to write Education Sci-Fi, where you teach readers different subject matters but in futuristic terms, settings, etc.
Nicolas Cole • The Art and Business of Online Writing: How to Beat the Game of Capturing and Keeping Attention
Cultural works aren’t hedonic appliances dispensing experiences with greater and greater efficiency for audiences to passively consume. Creators and audiences are always engaged in an active process of outmaneuvering each other. Yes, I want more of what I already like, but I also want to be surprised. New patterns are discovered, repeated, become t... See more