Gen Z’s Curiosity Fingerprint for the Future

I think there’s going to be a future where work is more project-based. The new American Dream for Gen Z is being able to work wherever we want, whenever we want. Now, Gen Z is the side hustle generation because from a young age we realized that we can hustle to make money online.

Much like Tik Tok, it captured the attention of the next wave of consumers. Gen-Z doesn't have much buying power today, they push the boundaries of how humans interact with computers, and their data requires more careful handling… but Gen-Z is maturing fast, how they communicate and spend their time could make the next trillion dollar company.

Whether this is a good thing is up for debate—we should, of course, still fix things like income inequality and climate change. (And we need policy changes to complement private sector solutions.) But consumer technologies will always adapt to changes in the people they’re being built to serve—and with the Gen Z and Millennial generations radically... See more

When you account for the fact that Gen Z is now the largest generation in the U.S., small-scale behavior changes compound into macro-sized cultural shifts.

Brands need to rethink how to serve the new consumers of this not so new generation; marketers should innovate in the ways to reach them; and investors must keep in mind the latest consumer trends driven by Gen Z’s new norms. Young people have a tremendous influence on all other generations and in the ways these older people consume.