added by sari · updated 9mo ago
The subtle art of (not) understanding Gen Z
- Companies need to rethink how to deliver value to consumers and transform new challenges into opportunities.
from The subtle art of (not) understanding Gen Z by Cayetana Hurtado
sari added 3y ago
- Brands need to rethink how to serve the new consumers of this not so new generation; marketers should innovate in the ways to reach them; and investors must keep in mind the latest consumer trends driven by Gen Z’s new norms. Young people have a tremendous influence on all other generations and in the ways these older people consume.
from The subtle art of (not) understanding Gen Z by Cayetana Hurtado
sari added 3y ago
- How can brands reach Gen Z consumers?
from The subtle art of (not) understanding Gen Z by Cayetana Hurtado
sari added 3y ago
- 2.4bn people, representing 32% of the world’s population and holding $44bn+ in buying power.
from The subtle art of (not) understanding Gen Z by Cayetana Hurtado
sari added 3y ago
- True digital natives and hypercognitive generation.
from The subtle art of (not) understanding Gen Z by Cayetana Hurtado
sari added 3y ago
- - Short-form content
from The subtle art of (not) understanding Gen Z by Cayetana Hurtado
sari added 3y ago
- - Nano- and anti-influencers
from The subtle art of (not) understanding Gen Z by Cayetana Hurtado
sari added 3y ago
- Gen Z refers to the people born from 1995 to 2010.
from The subtle art of (not) understanding Gen Z by Cayetana Hurtado
sari added 3y ago
- - Community platforms
from The subtle art of (not) understanding Gen Z by Cayetana Hurtado
sari added 3y ago