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The subtle art of (not) understanding Gen Z
Much like Tik Tok, it captured the attention of the next wave of consumers. Gen-Z doesn't have much buying power today, they push the boundaries of how humans interact with computers, and their data requires more careful handling… but Gen-Z is maturing fast, how they communicate and spend their time could make the next trillion dollar company.
Derek Yang • #2 - Discord and the Creator Economy
Unlike Gen X’ers in the 1990s and Millennials in the early 2000s, Gen Z thinks the world needs to be changed. Although their more external locus of control would seemingly promote apathy, many Gen Z’ers are angry enough to take action even if they sometimes doubt it will do any good.
Jean M. Twenge • Generations
This is Gen Z in a nutshell: concerned with authenticity, confronting free speech issues, pushing the norms of gender, and struggling with mental health. With the generation dominating the young adult group in the 2020s, Gen Z is demanding our attention.
Jean M. Twenge • Generations
If you don’t have the youth using your product or talking about your product or sharing your product, I hate to break it to you: you’re irrelevant. And so that’s why every single company that is targeting consumers needs to care about Gen Zs, whether you’re a Fortune 500 company or whether you’re a startup.
Connie Chan • Designing for, Marketing to, and Partnering with Gen Z
When you account for the fact that Gen Z is now the largest generation in the U.S., small-scale behavior changes compound into macro-sized cultural shifts.
Rex Woodbury • 10 Characteristics That Define Gen Z (Part I)
I think there’s going to be a future where work is more project-based. The new American Dream for Gen Z is being able to work wherever we want, whenever we want. Now, Gen Z is the side hustle generation because from a young age we realized that we can hustle to make money online.