Welcome to the Internet: Millennial & Gen Z Ennui

Related to mental health, young people are exhausted by the internet’s constant connectivity and comparison. Whereas Millennials grew up performing online—curated Insta grids, LinkedIn job announcements (“Some exciting personal news!”), the rise of the personal brand—Gen Zs eschew performance for authenticity. It’s the shift from Kylie Jenner (aspi... See more

it’s a directionally correct generalization, and it’s showing itself in where and how people interact online. Many young people prefer the facelessness of Discord, Reddit, a crypto pfp. With the rise of privacy online—both anonymity and pseudonymity—we’ll see more people express themselves through new personas that obscure their “real” identity.

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Some More Insight Into The Gen Z Coolness Crisis

There are four sort of low-level generational discourses circulating the web right now that I want to try and synthesize into a larger idea. There’s the weird backlash around the word “demure” going viral after a trans TikToker popularized it. There are millennials panicking that Gen Z thinks we all ... See more

The tech industry currently stands at a crossroads. At the twilight of social media, adtech, and crypto bull markets (bubbles?), tech workers and consumers are simultaneously exhausted by tech and starving for more. Shiny trends like Artificial Intelligence and Mixed Reality stand on the sidelines ready to transform latent frustrations into newfang... See more

But over the past few years, we’ve seen a lot of clamoring for what comes next. Virtual reality? Augmented reality? Autonomous vehicles? Web3?

In a way, UI/UX preference acts as a filtering function for admission to a world or universe, a badge of citizenship. For many millennials who grew into adulthood with Facebook, the feed and its extended family of apps now feel like a cluttered junkyard (so the FB ecosystem needs a refresh). The frenzied logic of Snapchat keeps Gen Z engaged and th... See more

Clearly the cultural pressure to achieve a unique self is old, strong, and not unique to hipsters, so why did the authenticity drive spin out of control after CE 2000? One possible reason is that the hundreds of studies on authenticity in tourism and subcultures have also been read and in many cases sponsored by business thinkers who directly influ... See more