Gartner Predicts Search Engine Volume Will Drop 25% by 2026 ...

Search terms and ads on Google/Facebook have plunged 20% in the last 30 days. The recovery will be equally as bloody … upward. The duopoly’s share of the digital ad market is predicted at 61% in 2021.

AI will commoditize decades of content marketing and SEO tactics, and usher in a new era of brand and influencer marketing.  With models like ChatGPT driving the cost and time required to write effective SEO content down to zero, every brand will “flood the zone” of search engines, completely commoditizing content marketing. Perhaps this will

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In general, query growth is relatively slow (Google already does >100B queries per month), but Google continues to show ads on more queries and optimize the click through rate and cost per click which continues to drive 30%+ revenue growth.

On a daily basis, 15 percent of queries submitted have never been seen before by Google's search engine. This highlights just how long the tail is of search (and also just how differently people phrase perhaps similar questions).

From a vertical perspective, while Google Search fares well across the board, Retail is typically the largest vertical.

I suspect billions of people will be happy to receive their answers to complicated queries directly on the search results page, uninterested in where the information comes from, so long as it’s accurate enough.

But to everyone who depended even a little bit on web search to have their business discovered, or their blog post read, or their journalism... See more