Disrupting Google Search

Again, it’s important to emphasize that a.) Google understands better than anyone how important its search product is, strategically, to its business, and b.) Google employs a massive number of brilliant, dedicated, customer-obsessed employees that are focused on upholding and improving the quality of its search engine.

And yet, again, it’s difficul

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The next Google will look nothing like Google. While there is a big opportunity for companies like DuckDuckGo or Neeva that primarily compete on a single vector (e.g. privacy) but otherwise replicate the Google experience, I am excited about those creating a new, more engaging, personal, and contextualized search experience. This may look like a si... See more

The problem, now so drastically different from a decade ago, is not what to read/buy/eat/watch/etc but what is the best thing to read/buy/eat/watch/etc with my limited attention.

Audacious teams, like DuckDuckGo and Neeva, are trying to compete with Google head-on by building massive horizontal search engines. Rather than crawling and indexing thing... See more

Everybody wants to control the AI chat interface because... duh... controlling the starting point of information discovery and commerce is ultimate power. The Ring.. Dark Lord Sauron, the Ring. What we are seeing is the proliferation of starting points. AI has created a competitive crack in Google's search armor.

“New Search” looks different than ol... See more

I suspect billions of people will be happy to receive their answers to complicated queries directly on the search results page, uninterested in where the information comes from, so long as it’s accurate enough.

But to everyone who depended even a little bit on web search to have their business discovered, or their blog post read, or their journalism... See more

Neeva, DDG, or Startpage, cannot be real competition, even though they could have nice features worth copying. Google and Microsoft will never be scared of them because they can be strangled at any time, simply by limiting or throttling access to their APIs... A tenant cannot really challenge their landlord, and that's why at Brave we went with the... See more