A trillion dollar opportunity

The best subjective search content often lives on forums, long-tail blogs, social media, and review sites. It doesn’t live in SEO optimized websites or big media publications. It is not readily surfaced on Google.

Ambient and in workflow I can conjure up my personal search bot via browser extension to generate information without leaving my workflow or opening a new browser, or like Alexa, has ambient presence and lives intelligently as a layer on top of daily activities.

When Apple first released Siri, I wrote about it as a new era for how we access information. One that is more personal and interactive. Alexa and Siri took AI chatbots mainstream for basic q&a, digital assistance, and interaction. A decade later, thanks to natural language understanding, LLMs, vector indexes, and zero/few shot learning, the pot... See more

The next Google will look nothing like Google. While there is a big opportunity for companies like DuckDuckGo or Neeva that primarily compete on a single vector (e.g. privacy) but otherwise replicate the Google experience, I am excited about those creating a new, more engaging, personal, and contextualized search experience. This may look like a si... See more