No, The Web Is Not Dead

distribution soul searching

Google is an information access and utility brand, not a point-of-view brand. I might trust their chat bot to tell me “who won the Peloponnesian War?” but not “which health insurance to buy?” or “dissect last night’s NBA playoff game with insight and wit.” The trust and reassurance of a media brand and the people behind it matters. It will continue... See more

Everybody wants to control the AI chat interface because... duh... controlling the starting point of information discovery and commerce is ultimate power. The Ring.. Dark Lord Sauron, the Ring. What we are seeing is the proliferation of starting points. AI has created a competitive crack in Google's search armor.

“New Search” looks different than ol... See more